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Birchbox Expands Offline Presence

Dedicated space inside Rent the Runway's Georgetown store opens this week.

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By: Christine Esposito

Editor-in-Chief

Birchbox is opening a new brick and mortar location in Washington, D.C. though a partnership with designer dress and accessories rental firm Rent the Runway.   The subscription-based beauty retailer will have a dedicated space inside Rent the Runway’s Georgetown store. The shop, which opens Nov. 6, will include a build your own birchbox station and offer makeup services.   “Birchbox has a large subscriber base in the DC area and our customers want to look their best, but don’t always have time t...

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